The symbiotic relationship: Navigating change management in the era of digital transformation
Shraddha Thakur, Ashwani Misra and Pushpendra Misra
Digital transformation, a profound shift in how organizations operate, is no longer a strategic option but a fundamental necessity. This Paper argues that the traditional, linear models of change management are increasingly inadequate for navigating the continuous, complex, and data-driven nature of digital change. It explores how digital transformation introduces new dimensions of speed, scope, and complexity, necessitating a shift towards agile, iterative, and human-centric change frameworks. The Paper details key pillars of modern change management, including distributed leadership, a focus on cultural transformation, and the strategic use of data analytics to guide and measure success. Through a comparative case study, it illustrates the critical difference between a top-down, rigid approach and an agile, employee-empowered one. The conclusion posits that change management is no longer a separate, project-based function but a continuous, core organizational capability that is symbiotically linked to digital strategy, with cultural and human factors being the ultimate determinants of success or failure.
Shraddha Thakur, Ashwani Misra, Pushpendra Misra. The symbiotic relationship: Navigating change management in the era of digital transformation. Int J Finance Manage Econ 2025;8(2):938-941. DOI: 10.33545/26179210.2025.v8.i2.622