Purpose: This study aims to analyze the effectiveness of service quality on the level of use of Electronic Parking Terminals (TPE) at the Regional Public Service Agency (BLUD) Parking Technical Implementation Unit (UPT) of the Bandung City Transportation Agency. The background of this study is based on the problem of low TPE utilization despite being implemented since 2017 as an effort to modernize the parking system.

Methodology: The research method used is a qualitative approach with descriptive methods, through interviews with BLUD employees, parking attendants, and the public using parking services.

Findings: The results of the study indicate that the implementation of TPE is quite effective in increasing transparency, accountability, and optimizing parking fees. However, obstacles are still found in the form of technical machine problems, limited number of devices, and low public adaptation to technology. In terms of service quality, in general, the public assesses it as quite good, especially in the dimensions of assurance and empathy, although weaknesses still exist in the aspects of reliability and physical evidence (tangibles). The level of TPE utilization tends to increase in certain areas, but is not evenly distributed across all parking points. This study concludes that service quality plays an important role in determining the effectiveness of TPE, and this effectiveness has a direct impact on the level of use by the public.

Originality: This study provides a specific analysis of how service quality dimensions influence the effectiveness of electronic parking systems in Bandung City. It highlights both the benefits and limitations of TPE implementation within the context of a local government’s effort to modernize parking management, offering practical recommendations such as improving service quality, machine maintenance, user education, and officer training—contributions that are rarely discussed in previous studies on electronic parking systems in Indonesia.