Social factors include a wide range of characteristics related to a person's social environment, networks, and cultural influences. Economic issues also have a significant impact on investing choices. According to traditional economic theories, variables including expected returns, risk perception, interest rates, and macroeconomic indicators influence investors' decisions. This study focuses on North India's diversified population and notable regional differences to explore the influence of demographic characteristics on social and economic indicators. In North Indian institutions, information gathered from the teaching and non-teaching personnel is used for analysis. The links between demographic characteristics and social-economic indicators are investigated using quantitative analytic techniques including ANOVA, t-statistics, and descriptive statistics. The results will add to our understanding of how demographics and social-economic variables related to investment behavior of investors interact in North India, giving policymakers new information with which to craft focused responses to the socio-economic problems.