authors
Hridaansh Makkar

abstract
This study aimed to understand Investment trends and Financial Confidence among Indian youth aged 18 to 30 in a rapidly digitizing economy. Using a structured online survey and descriptive analysis, the research explores how young individuals engage with investment tools, assess financial knowledge, and make decisions. Findings show that while over 90% are aware of investment concepts, few possess strong financial knowledge. Most prefer moderate-risk options like SIPs and mutual funds, with wealth creation as the primary goal. Influences include self-research, social media, and digital platforms, while formal financial education remains limited. The study highlights a gap between access to investment avenues and actual preparedness. It underscores the need for targeted financial literacy programs to build informed, confident, and responsible investors among India’s youth.