authors
Rusul Rafea Jamal and Amer Ali Hamad

abstract
This study examines the role of strategic awareness in its various dimensions (systems thinking, learning orientation, reflection) in the dissemination of value orientation at Tikrit University. This study used a descriptive analysis method to collect and describe the data collected using a questionnaire (the main survey instrument). This study recruited 210 managers from Tikrit University as research subjects and collected their opinions. A total of 150 people were given questionnaires, and 139 valid questionnaires were collected for analysis. At the macro level, the study found that strategic awareness was positively correlated with value orientation. This shows that Tikrit University managers have a high level of strategic awareness in all dimensions (systems thinking, learning orientation, reflection). This is reflected in the dissemination of a value orientation within the university, which helps build a supportive organizational environment that meets the deep needs of employees and fosters an organizational culture that promotes a sense of belonging.