authors
V Muthukumar and Nandhini V

abstract
The financial industry is undergoing significant upheaval as a result of the digital revolution. In order to adapt to this shift, banks must reevaluate how they provide customer care and how they conduct business, which necessitates reassessing engagement at every touchpoint. The need for data specialists is growing as the banking sector’s workforce shifts to digital platforms. Among the most significant advancements include digital payments, cloud computing, big data and analytics, robotic process automation, online and mobile banking, and enhanced cybersecurity. The digital revolution is being driven by the need to adopt new technology, fulfill evolving client expectations, and maintain competitiveness.It encourages efficiency, cost savings, and convenience for banks and customers by offering modern, secure financial services. The industry is propelled by its goals of being competitive, adaptable to shifting customer needs, and in step with the rapidly evolving technological world.