Revolutionizing financial services: A critical examination of fintech innovations
M Ramu and G Harini
Digital transformation has disrupted nearly every industry, and fintech is no exception. Fintech companies are revolutionizing areas like payments, insurance, lending, and wealth management. The COVID-19 pandemic has further accelerated the growth of these companies. In India, the fintech adoption rate stands at 87%, much higher than the global average of 64%. India is now leading in fintech adoption and has become a major hub for investment in the sector.
This study aims to analyze whether fintech companies have grown and contributed significantly to digital transformation. The study uses quantitative methods, relying on secondary data, with percentage and trend analysis tools. The findings show that the market size of fintech, lending tech, and insurance tech is playing a crucial role in driving digital transformation. Additionally, in recent years, neo-banking has become important in digitizing transactions. Banks and financial institutions (FIs) are partnering with neo-banks to further the goals of Digital India and financial inclusion.
M Ramu, G Harini. Revolutionizing financial services: A critical examination of fintech innovations. Int J Finance Manage Econ 2024;7(2):669-673. DOI: 10.33545/26179210.2024.v7.i2.436