authors
R Suresh and A Vignesh

abstract
This study delves into the transformative impact of Artificial Intelligence (AI) and Machine Learning (ML) on the Indian financial landscape, with a particular focus on sectors such as stock trading, risk management, fraud detection, and customer assistance. Employing a comprehensive approach, the research will analyze quantitative data from banks and stock exchanges, alongside insights from industry experts. The findings reveal that AI has significantly enhanced the frequency and efficiency of trading through algorithmic support, improved the accuracy of identifying high-risk loans, and reduced fraud rates through sophisticated predictive models. Furthermore, AI has contributed to the acceleration and satisfaction of customer service experiences. However, the study also identifies challenges, including increased volatility, ethical concerns, and the necessity for regulatory updates, underscoring the importance of maintaining transparent, ethical, and well-governed AI systems. In conclusion, the study posits that AI holds the potential to revolutionize the future of Indian finance, yet it emphasizes the critical need for careful management and oversight.