A study on consumers’ awareness and perception towards herbal personal care products as compared to non-herbal personal care products in the City of Mumbai
Dr. Simran Kalyani
Rising awareness of various benefits of herbal personal care products over synthetic chemicals-based non-herbal personal care products is translating into a greater interest in it. Herbal products are derived from natural resources such as plants and their different parts like stems, roots, leaves, pulp, flowers, and seeds and are free from harmful chemicals. Strong growth in current demand is prompting many manufacturers to introduce herbal products and focus on research and development. The herbal personal care industry has witnessed remarkable growth because of the growing hygiene awareness, increasing income level, mass media penetration, internet, social media use, etc. As a result, the organic and natural herbal personal care market has grown significantly during the past few years. It is now a key and significant segment of FMCG (Fast moving consumer goods). This development will continue for a substantial period.
The research paper studies about herbal personal care product industry, its evolution in India. It has also explored consumers’ awareness and perception towards herbal personal products as compared to non-herbal personal care products.
Dr. Simran Kalyani. A study on consumers’ awareness and perception towards herbal personal care products as compared to non-herbal personal care products in the City of Mumbai. Int J Finance Manage Econ 2024;7(2):101-104. DOI: 10.33545/26179210.2024.v7.i2.346