authors
Amer Abdul Sada Khalif

abstract
The modern period of digitalization or industrialization is characterized by fast technical progress. A number of revolutionary developments have resulted from it, and these changes will have far-reaching effects on humanity. Among the greatest innovations brought about by the rise of the internet, social media marketing stands out. From several angles, it is capturing the interest of academics. Therefore, the purpose of this research is to evaluate the impact of social media influencers on products' accounting and advertising. Case studies of Iraq are offered in this practical examination. We used a quantitative technique to find out what aspects impact product promotion and social media influencers. The study's findings show that social media influencers have become an example for other social media users to follow when running an online marketing campaign. Additionally, the results show that social media influencers bring in lifetime value for the company's clientele. Researchers in the future may use the study's limitations to broaden their research by looking at these issues in Iraq.