authors
Surbhi Raj and Dr. Padmini Prasad

abstract
Bihar is an agriculture-based economy. More than 75% of its population is dependent on agriculture and allied activities for their livelihood. The local markets of the state are growing rapidly and they are the foundation for marketing of agricultural products. They are the first place where products find their customers, therefore they play a big role in the marketing chain. This study is focused on the status, conditions of local markets, their advantages, challenges they face in the marketing process and how their role could be improved in accelerating the economic growth of the state.