authors
Dr. Ashok Kumar Mishra

abstract
Every Society has a host of human needs that are not being fully met, needs for greater physical comfort, health, education, environmental safety, enjoyment, luxury, curiosity, travel, etc. These unmet needs represent a huge untapped potential for employment generation. A study by the International Commission on Peace and Food showed that a Strategy designed to improve nutritional levels in India by increasing the productivity and incomes of farming families could generate a downstream multiplier effect capable of creating 100 million new jobs within a ten period. Every Society also has a vast reservoir of unutilized resources in terms of knowledge, skill, technology, information, organization, management expertise, money and values that can be harnessed to meet those needs.