International Journal of Financial Management and Economics
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E-ISSN: 2617-9229|P-ISSN: 2617-9210
International Journal of Financial Management and Economics
Printed Journal   |   Refereed Journal   |   Peer Reviewed Journal
International Journal of Financial Management and Economics
Vol. 4, Issue 2 (2021)

The rural economy governing strategies of rural marketing for consumer durables in India


Dr. Rais Ahmad

In recent years, rural markets have acquired significance, as the overall growth of the economy has resulted in a substantial increase in the purchasing power of the rural communities. On account of green revolution, the rural areas have started consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy has emerged which is called rural marketing. The concept of rural marketing in India economy has always played an influential role in the lives of people.
Pages : 139-143 | 15 Views | 8 Downloads
How to cite this article:
Dr. Rais Ahmad. The rural economy governing strategies of rural marketing for consumer durables in India. Int J Finance Manage Econ 2021;4(2):139-143.
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International Journal of Financial Management and Economics