International Journal of Financial Management and Economics
Vol. 3, Issue 2 (2020)
A study on consumer behaviour towards selected FMCG Products with special reference to Delhi & NCR region
Dr. Niraj Kumar Sah
Fast Moving Consumer Goods, are items that are sold rapidly at sensibly ease. The benefit from these items is genuinely exceptionally pitiful and the selling is in huge amounts, so the total income on such items can be enormous. The creations of Fast Moving Consumer Goods organizations have gigantic rivalry and they are compelled to look imaginative methods for bringing in cash. Accordingly, firms have begun upgrading their exceptional items portfolio. Indian and worldwide FMCG players are utilizing India as a key sourcing centre for cost-serious item improvement and assembling to oblige global business sectors.
The point of this exploration work is to contemplate the customers' disposition towards Non Alcoholic Beverages. The information for the investigation has been gathered by performing vis-à-vis meet with the respondents with the assistance of survey. This examination gathers information from 400 buyers across Delhi NCR. This investigation is begun with goals of inspecting financial foundation of respondents, breaking down the components impacting shopper inclinations towards chose FMCG items that is Non-Alcoholic Beverages, checking the degree of fulfilment of customers and knowing desire for the buyers.