authors
MK Agarwal

abstract
The Life Insurance Corporation of India (LIC) has remained a towering institution in the Indian insurance sector since its inception in 1956. As the largest life insurer in the country, LIC holds a dominant market share, widespread trust, and an extensive rural outreach. However, the future of LIC is being reshaped by changing consumer preferences, intensifying competition from private players, regulatory reforms, and the increasing role of technology in insurance distribution and servicing. This article explores the trajectory of LIC in India by examining its present position, emerging challenges, strategic opportunities, and the impact of its 2022 IPO. The analysis also highlights the necessity for digital transformation, product innovation, and operational agility as LIC navigates a rapidly evolving insurance landscape.